What is the most powerful marketing tool for a Developer?
Show the invisible: the lifestyle the buyer is looking for!


Without a doubt... THE SHOWROOM!


However, in the development world, there's a common mistake: considering the showroom as an expense, when in reality, it's the most powerful and cost-effective marketing tool you can implement. Only discussing it with experienced brokers will confirm this: it's the ultimate closing tool.

¿Why?

According to a Zillow Group study (2023), buyers who tour a furnished unit are 40% to 60% more likely to close the deal than those who only view renderings or empty apartments. Additionally, data from the National Association of Realtors shows that well-presented properties sell up to 20% faster.

The ROI of the showroom is underestimated

Let's take a simple example:

  • Investment in a fully furnished showroom: $300,000 MXN

  • Average unit value: $2,500,000 MXN

  • Sales influenced by showroom (conservative estimate): 6 units

  • Total generated: $15,000,000 MXN

This means that your showroom represents just 2% of the total volume influenced, and what's more, that unit can be sold as a turnkey package, returning your investment directly to you. This option is also available to clients who want to capitalize on their investment and avoid wasting time furnishing.

What if we compare it to advertising?

  • Digital campaigns (ads, media): $10,000 – $60,000 monthly

  • Direct closing rate: <1%

  • In-person showroom: direct closing rate between 20% and 30%

The showroom isn't attracting curious visitors. It's closing buyers!

A well-planned showroom is not a luxury, it's a closing strategy.
It is not an expense, it is a business asset.
And it's not just marketing: it's the physical version of your value proposition and the identity of your project.

Many developers consider the showroom an aesthetic expense. But those who understand real buyer behavior know that it's the most effective marketing tool for closing deals.


  • Reduce the sales cycle

  • Improves trading rate

  • Improves the perception of value

  • Allows you to sell turnkey units

  • It becomes a saleable unit

  • Sell the imperceptible through direct emotion

  • It is the most effective and reusable marketing that exists


Compete with the best, don't wait to take your project to the next level!


The Impact of Good Furniture on the Guest or Tenant Experience